How a property management company boosted its online traffic with SEO


Key stats: 

  • Increased average click-through-rate by +11.1% 
  • Increased number of sessions by +95.8% 
  • Increased total number of impressions to +362.61%

The challenge

  • Seraph Property Management struggled to compete with competitors with their online presence.
  • The goal was to be the top-ranking company for property management in Cardiff and South Wales. 

The solution

  • A keyword strategy that would help Seraph rank #1 for relevant keywords. 
  • Credible backlinks from high domain authority sites to boost rankings and build credibility.

“We’ve been working with Ascend for over 12 months, during which the Ascend team has taken the time to understand our complex business needs. This has transferred into a successful SEO and online growth strategy.” 

About Seraph Property Management

Seraph is a property management company based in Cardiff, South Wales. The company offers a full range of property management services as well as guidance and advice regarding property management. Some of their services include:

  • Block management 
  • Commercial property management
  • Residential property management
  • Purpose-built student accommodation
  • Build to rent
  • Fire risk assessments
  • Facilities management
  • Portfolio property management
  • Investment and asset property management

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Before working with Ascend, Seraph struggled to raise its online presence. Competitors were performing better and ranking higher, despite their digital marketing efforts. 

Celyn Evans, Business Manager at Seraph, decided it was time to up their game and get digital marketing experts involved. She reached out to Ascend, and we stepped in to support the business. 

How we helped

After taking the time to fully understand Seraph and its goals, we started with strategic planning. We identified the right areas of investment to help Seraph achieve its goals. We created an SEO strategy that would span 12 months. 

The primary focus of the strategy was keyword research, backlinks, and on-site SEO. 

Keyword research 

Our SEO experts conducted thorough research to identify the right keywords and phrases for us to target. Being based in Cardiff, this involved localizing our efforts to reach customers in the local area. 


Outreach and backlinks played a vital role in Seraph’s SEO strategy. We obtained links from established, high domain-authority websites within the property management sector. This not only helped the company with its SEO but also built credibility with its target audience. 

On-site SEO 

Our keyword research also identified areas of improvement on the Seraph website. We prioritized optimizations and advised Seraph on what on-site SEO changes were needed to help it perform better. 

How things progressed

Throughout the 12 months of the strategy and implementation, we had regular meetings to discuss progress. We’re a very open and honest team, so we like to keep clients in the loop every step of the way. 

During the meetings, we would review how our actions were performing and how we can improve things for the month ahead. SEO best practices can change overnight, so it was important for us to keep on top of progress and make changes if necessary. 

We would also regularly conduct competitor analysis to see how the top competitors were performing for our keywords and whether they’d done anything new that we should be aware of. 

The results 

As a result of our SEO strategy, Seraph ranks #1 for its target keyword. They have increased sessions by +95.77%, increased their total clicks by +414.08%, and raised impressions by +362.61%. 

Ascend offers flexibility in their SEO work, allowing us to do some of the work when we have the capacity. We’ve seen such great results, with our website appearing at the top of Google’s search rankings for our main keyword. A huge thank you to Tom and the team for their continued support!” 

Get in touch with Ascend today

Thinking about how you can boost your online presence? Get in touch with our team! We’d be happy to see how we can help your business grow.

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